CUSTOMERS WITHOUT CHOICE

A CHAIN IS AS STRONG AS ITS WEAKEST LINK. If this is true, then dissatisfaction from external customers stems from a chain of disgruntled internal customers weakening the link and allowing external customers to break away and go elsewhere.

CUSTOMERS ONLY BUY SATISFACTION

CUSTOMER SERVICE - AN ART

One is never sure what might tick the customer. It might be anything from a pleasant smile, a well-handled telephone call, efficient response, on time performance, after sales service, the list in endless. It is so vast that innovative and creative methods can be devised with every new customer encounter.

LOVE THY CUSTOMER

You cannot have the business without the person. They come together. It is a package deal. If you need the business you have to deal with the person as well. In that case why not have a positive approach and love those customers.

KNOW YOUR CUSTOMER

Successful customer service agents are those who understand the customer and their needs. True it may not be possible to know this as you initially meet the customer, but a shrewd agent will unobtrusively observe and evaluate the needs of the customer and cater to them. It is pure art. For, if you have the ability to understand his requirements and meet it you have saved a lot of his effort and time.

HOW STICKY ARE YOU ABOUT SATISFACTION

Adamant packs, sticky tapes, stubborn stickers - Consciously or subconsciously every customer must have wondered about these sticky issues. Look for ways around to make it less sticky and more customer friendly. For it is always possible that the less sticky you get in your business, the more glued the customer gets to your business.

SOFT SKILLS WIN HARD BATTLES

Today one is spoilt for choice. You can buy a product of the same range and similar features from 15 different manufacturers with a price difference of a few cents. Why should the customer then come to you again and again? What is it you can offer that others cannot? What would lure the customer. Soft skills win hard battles.

LET CUSTOMER'S KNOW WE CARE

The customer should be made welcome, not only by the human element but the surrounding should also mould itself such as to make it a congenial visit. The tangible and intangible, the emotional and material factors should all welcome him. They act as signals luring the customer to your establishment and making him comfortable and at home.

CUSTOMER SERVICE ALL THE WAY

Customer service is not the responsibility of a particular department. Service has to be rendered from the time he enters till his departure and often after he departs with excellent after sales service. All employees ought to practice excellent customer handling and a high standard of service so that a customer experiences absolute comfort and ease while dealing with the various departments.