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IT
ALL STARTS WITH A CALL. MAKE THE MOST OF IT
In
spite of email and Internet getting popular, telephone will always
play a key role in customer service.
The
manner of handling telephone calls greatly influences customer’s
perception of the entire company.
Developing
professional telephone skills help to handle customer requests in a
prompt, courteous and consistent manner. Consistency is important as
it builds trust. It lets the customer know what to expect.
If
you have met or exceeded his expectations then in all certainty he
will call you again and again for all his requirements and will relate
his experience to others. That means more callers. It means more
customers. This basic but important customer service concept, if
understood and practiced diligently will surely lead to success and
growth.
A
fact always to remember in telephone communication is that the
customer cannot see you. You have to make up for this shortfall with
your voice and words. It is all about WHAT
you say and HOW you say it.
It has to be effective enough to compensate other lines of
communication. To communicate effectively with customers over the
telephone one must understand how to handle calls professionally.
Other than a caring attitude one needs to send messages that are
positive and professional.
ANSWER
THAT CALL
Your
path towards successful customer service starts here. It is critical
to the success of the company. It is normally expected that a call be
picked up in one or two rings. This shows our alertness to the call.
It tells him that we pay attention and that we need him. Any business
possibility starts with that phone call. If answered well and in good
time, we have taken a step in the right direction in servicing and
getting his business.
ANSWER
IT WELL
I
once called this company and while it was picked in the first ring,
the person at the other end answered as “Goomorning thisis ABZee
entatainment, sheilaspeking how may I yelp you” After a good 10
seconds of pregnant silence and further 40 seconds of enquiry I
realized that it was ABC entertainment and that I was speaking to
Sheila who wanted to help me. PHEW! I wonder why the rush to complete
the initial address. Just as picking a call in decent time is
important, answering it slowly, clearly with a good accent is vital
for the customer to continue. While Sheila might have been repeating
this address for the umpteenth time that day, it is essential that she
is slow, clear and deliberate to avoid putting off the caller.
Answering a call efficiently rather than mechanical, shows interest in
the call.
SMILE
AWAY
You
need to start smiling on the phone from this moment onwards. One way
of doing this is to be able to see yourself smiling and look willing
and ready to assist the customer. For if you are looking positive and
smiling this is sure to reflect in your voice and words.
GREETINGS
Though
organizations have different manners of answering calls, it is normal
to wish, identify your company, introduce yourself and check how you
could help. The order could change depending on the company. There are
companies that feel you should stop after introducing yourself. This
being the last uttered word in the greeting, the customer has your
name registered. It is obvious that you picked the call to help.
Stopping with your name helps, as the instinctive reaction from the
customer is to give his name in reply. You could then go on with
“How may I help you Mr. …”.
Learning
his name and addressing him by it, helps build rapport and is a key
element towards customer satisfaction.
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